Supporting Communities

C3 is committed to supporting causes close to our hearts and the broader cannabis community.  Each year we identify organizations within the following areas to support:


We support the LBGTQ+ community through our partnership with The Trevor Project.  We raise awareness and donations during June. To learn more, visit The Trevor Project.


Creative talent and the art they make have always been a passion for C3.  In Michigan, C3 has partnered with Lions & Rabbits Center for the Arts – a non-profit led by artists with a mission of creating a better path for local artists to achieve successful careers in art.  Our partnership has included contributions to fund-raising events that support Grand Rapids’ artist community, the commission of murals on two of our Michigan High Profile dispensaries, and brand activations with both Cloud Cover Cannabis and High Profile Cannabis Shop.

Food Insecurity

In each community where C3 and High Profile operate, we identify community food banks to support and collect donations during the holiday season and other specific moments each year.  We encourage our employees, customers, vendors, and key stakeholders to help us support our local communities.

Cannabis Industry Education

Empowering women in cannabis, We Are Jaine is focused on supporting, honoring, and educating women in the cannabis industry by building alliances to foster a united voice through mentorship, empowerment, and networking. Learn more about the work at We Are Jaine by visiting


We remain committed to our veterans through our support of Folds of Honor. We raise money to donate to this important cause during November. To learn more about this important initiative, visit Folds of Honor.

Breast Cancer

Our support of women and families impacted by breast cancer is personal – with many of our employees directly touched by the pain of this terrible disease. We support the National Breast Cancer Foundation with donations during October. To learn more about this important initiative, visit National Breast Cancer Foundation.