Scott Franco

VP of Marketing

Before joining C3 Industries, Scott served as Senior National Director of Retail Marketing for Curaleaf, leading a team of over 30 marketers and supporting 152+ locations over 19 states.

Prior to his time at Curaleaf, he served as Head of Brand Marketing for Terrascend, where he managed, developed, and launched award-winning products and brands, including; Kind Tree Cannabis, Prism Concentrates, Valhalla Confections and Apothecarium Dispensary.

Scott began his career in cannabis as Director of Marketing for Ilera Healthcare, a Pennsylvania-based early-stage vertical operator where he began as a department of one and was able to participate in everything from harvest and packing, to opening new dispensary locations, to establishing marketing systems from the ground up.

Before working in cannabis, Scott spent several years as a marketing leader for companies in the healthcare, technology, and consulting industries. He currently calls southeast Pennsylvania home, where he is a dedicated father of two. Outside of work he enjoys yoga, the outdoors and taking his old dog Max on walks around the neighborhood