As Vice President of Marketing at C3 Industries, Inc., John brings over 30 years of experience leading client and agency marketing teams for top CPG brands inside and outside the cannabis industry. His unique blend of strategic, creative, and operational skills helped him to successfully lead a variety of companies & services across multiple industries.
Before joining C3, John held a top marketing leadership role at Harvest, Inc. (now Trulieve), where he led all aspects of the brand, retail, and digital marketing activities for the $400M+ MSO while supporting six brands and over 50 retail dispensaries.
John is an advertising agency industry veteran with over 20 years of experience in the beer, liquor, and retail categories. His unique background led him to the emerging cannabis industry in 2019, when he joined Evolab.
Throughout John’s agency career, he has held multiple senior executive positions in top global agencies, including the Managing Director for Miller Lite and Buffalo Wild Wings, as well as the leader of a retail marketing division within the TBWA\Chiat Day agency called the Shopper Arts Network. And at the global retail marketing agency, The Integer Group, John held multiple senior positions, including the EVP and Chief Integration Officer, responsible for the overall organizational operations and the development of new business strategies. In this role, John secured new clients like Einstein Bros. Bagels, Kraft Salad Dressing, Kraft Coffee, and Visa.
John’s passion for marketing started at Texas Christian University, where he majored in business with a minor in fine art.