Jason Berkenstock is Vice President of Retail at C3 Industries, Inc. He joined the company in May 2022 and oversees the sales and operations of C3 Industries, Inc.’s retail dispensary portfolio of High Profile Cannabis Shops. Jason leads a retail team of over 200 employees and 19 store locations in Michigan, Missouri, and Massachusetts.
Before joining C3 Industries, he served as Vice President of Retail, Central of Ascend Wellness Holdings, managing 15 licensed dispensaries in Illinois, Michigan, and Ohio. Jason began his career in the cannabis industry in May 2019 as Senior Vice President, Retail Operations of Cresco Labs. During his tenure as SVP of Retail Operations, he managed the expansion of the Sunnyside dispensary footprint from 7 to 15 licensed dispensaries across Arizona, Illinois, Ohio, Pennsylvania, New York, and Massachusetts.
Jason spent twenty years in fragrance and fashion specialty retail before entering the cannabis space. Most of his tenure was with the Yankee Candle Company, serving as District Manager Mid-Atlantic and ultimately as Regional Sales Director, Northeast, Midwest, and Canada. He earned a Bachelor of Science in Social Studies Secondary Education from Elizabethtown College in 1999.
Born and raised in southeastern Pennsylvania, Jason relocated to Chicago, Illinois, in 2013 and quickly found his footing in the Midwest. He currently resides in Ann Arbor, Michigan, and enjoys running, cycling, reading, and streaming his favorite shows and movies. He is an avid dog lover and actively supports Chicago Paws, Alive Rescue, and the Humane Society of Huron Valley.